Rachel DeJulio · Fractional Head of Growth
I connect growth strategy, product, and custom AI workflows so your next move has a reason behind it.
For teams figuring out how to grow in the AI era.
A few good growth levers.
Growth strategy, AI, product, testing, measurement, and learning work together. Test an idea, learn from the data, and adapt the next move.
Ideas floating together. Move your cursor to explore.
Experience before
the independent leap
The work
Find the constraint. Make a smart bet. Build what’s missing. Learn from what happens.
Custom AI workflows and agents that turn recurring work into a system your team can use.
Positioning, channels, and growth priorities connected to the business you’re actually building.
Measurement and attribution that help you decide where to invest and what to stop doing.
Activation, retention, and experiments that bring product and marketing onto the same page.
Rachel’s writing
Practical ideas from my Substack. A look at how I think, what I build, and the questions I keep coming back to.
Define the outcome. Check the work. Make the useful parts repeatable.
Read on SubstackA more useful conversation about paid learning, communities, and retention.
Read on SubstackWhat changes when the team can actually retrieve what it learned?
Read on SubstackConnect AI initiatives to growth priorities, owners, and measures of progress.
Read on SubstackLook again at the customer moments that deserve a better experiment.
Read on Substack5 articles shown
Original writing by Rachel. Browse the Substack ↗
The human behind the levers
The space between marketing and product. Between a promising idea and something that works. Between “we should use AI” and a workflow that’s actually useful.
My experience spans growth leadership at Kabbage and Greenlight, and VP of Product at American Express. Now I bring those perspectives together at GrowthLever.
Organic growth in one year
Kabbage · growth leadership
Registration-funnel conversion improvements
Greenlight · experimentation
Thinking out loud
AI and Growth tips
Follow Rachel on TikTok (opens in a new tab)Let’s be in the same room
Upcoming workshop · With Willa
1–2 p.m. Eastern · Online
With Rachel DeJulio.
Live on Zoom.
A little clarity
Connects growth priorities across marketing, product, and measurement, then helps the team turn those priorities into experiments and operating habits. At GrowthLever, the starting point is the business constraint, not a predetermined channel.
That’s a useful way to scope a conversation. We can identify a repeatable task, define what a good result looks like, and decide where a human should review the work.
No. Product activation, conversion, retention, channel strategy, and measurement all shape growth. The work connects them to the problem your team needs to solve.
Share what you’re trying to grow and where you’re stuck. We’ll discuss whether a focused project, advisory relationship, or embedded engagement makes sense. Scope, timing, and fees are agreed before work begins.
Your next move
Tell me what you’re building, what’s stuck, and what you want to happen next.
GrowthLever
